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Course Overview

The Digital Marketing Training program is a complete guide to mastering online marketing strategies, tools, and techniques. This course is designed for beginners and professionals who want to enhance their skills and grow businesses in the digital age. With real-world applications, you'll learn to create impactful campaigns, analyze performance, and optimize results to stay ahead in the competitive marketing world.

Why to

Join This Course

Get hands-on training in top digital marketing tools and platforms.

Enhance your marketing strategies with data-driven insights.

Open doors to high-demand roles in the digital marketing industry.

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  • Understand the fundamentals of digital marketing and its components.
  • Master SEO, SEM, and social media marketing techniques.
  • Learn content marketing, email campaigns, and affiliate marketing.
  • Gain expertise in analytics tools like Google Analytics and reporting dashboards.
  • Develop strategies to improve online brand visibility and ROI.

Course Curriculum

Introduction to digital marketing.

Understanding customer journeys and buyer personas.

Online vs. traditional marketing strategies.

On-page and off-page SEO techniques.

Keyword research, link building, and content optimization.

Tools like Google Search Console and Ahrefs.

Paid advertising with Google Ads and Bing Ads.

Campaign creation, budget allocation, and bidding strategies.

Understanding quality scores and ad performance metrics.

Strategies for platforms like Facebook, Instagram, LinkedIn, and Twitter.

Organic vs. paid campaigns.

Tracking engagement and optimizing social media performance.

Developing a content marketing strategy.

Blog writing, video creation, and storytelling techniques.

Tools like Canva, WordPress, and Grammarly.

Creating effective email campaigns using Mailchimp and SendinBlue.

Strategies for affiliate marketing and partnerships.

Tracking performance and improving email engagement.

Understanding Google Analytics and Facebook Insights.

Analyzing campaign performance and generating reports.

A/B testing and conversion rate optimization (CRO).

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Get General Answers

FAQ Questions

Digital marketing involves promoting products or services through online platforms like search engines, social media, email, and websites.
No prior experience is required; this course is beginner-friendly and suitable for professionals as well.
You'll work with tools like Google Analytics, Google Ads, Ahrefs, Mailchimp, Canva, and more.
Students, business owners, marketing professionals, and freelancers aiming to improve their digital marketing skills.
The training spans 2–3 months with flexible timing options.
Yes, participants will receive a completion certificate, and guidance for certifications like Google Ads is provided.
Yes, you'll have the opportunity to create and manage live campaigns to gain real-world experience.
Digital Marketing Manager, SEO Specialist, Social Media Marketer, Content Strategist, and PPC Expert are some options.
Our course focuses on practical, hands-on training, live projects, and mentorship by industry experts.
Absolutely! You can use these skills to grow your business or start a freelance career in digital marketing.
JTC’s Self-Paced Learning

Learn at your pace, anytime and anywhere, with our self-paced courses