The SEO Training course is designed to make you an expert in search engine optimization techniques. It covers everything from the basics of SEO to advanced strategies for boosting website visibility, driving organic traffic, and achieving top rankings on search engine result pages (SERPs). Gain practical knowledge of industry tools, best practices, and the latest SEO trends to stand out in the competitive digital landscape.
Become an expert in driving organic traffic and improving search rankings.
Gain hands-on experience with top SEO tools and platforms.
Open doors to lucrative job opportunities in the growing digital space.
What is SEO and its role in digital marketing.
Types of SEO: On-page, off-page, and technical SEO.
Understanding SERPs and ranking factors.
Tools for effective keyword research (Google Keyword Planner, Ahrefs, etc.).
Long-tail vs. short-tail keywords.
Competitor analysis to identify opportunities and gaps.
Optimizing title tags, meta descriptions, and header tags.
Content optimization for readability and keywords.
Importance of internal linking and structured data.
Site architecture and crawlability.
XML sitemaps and robots.txt configuration.
Website speed optimization and mobile responsiveness.
Building backlinks: strategies and best practices.
Social bookmarking, guest blogging, and influencer outreach.
Monitoring and maintaining link profiles.
Setting up and using Google Search Console and Google Analytics.
Tracking performance metrics like CTR, bounce rate, and session duration.
Generating reports and improving SEO strategies based on data insights.
Optimizing for local search results and Google My Business.
Voice search optimization techniques.
Importance of mobile-first indexing.
SEO for eCommerce websites.
Recovering from Google penalties.
Staying updated with algorithm changes and updates.
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